Why Your Local Business Needs Facebook Ads in 2025 (And How to Do It Right)

Written By Nick Dougan Nsue

If you own a local business, you might think Facebook Ads are only for big brands. But in 2025, they’re one of the most powerful and cost-effective ways to attract nearby customers. Here’s why, and how to use them the right way.

1. Ideal Customers

You can target people by location, interests, and even behaviors. For example:

  • A bakery can show ads to people within 10 miles who like desserts.

  • A roofing company can target homeowners in specific neighborhoods.

This means no wasted ad spend—you’re only reaching people likely to visit your store or call you.

2. High-Converting Ad Campaign

To get the best out of your ads, make sure you…:
✔ …are NOT boring (creatives must be scroll-stopping)
✔ ….make them understand WIIFT (What’s In IT For Them)
✔ ….tell them exactly what the next step is (“Call Now” or “Fill this form” pro tip: this helps you hold your ad accountable on the long run)

3. Avoid This

❌ Targeting too broadly – Remember, the more people see your ad, the more Facebook makes, so don’t waste money showing ads to people outside your Ideal customers.
❌ Ignoring retargeting – Maybe they are interested, but the ad caught them at a bad time, and they would buy later. Follow up to increase conversions.
❌ Using weak ad copy – Speak directly to local pain points (e.g., “Tired of slow plumbing service? We’re fast & local!”).

Ready to Get More Local Customers?

Facebook Ads work if done right.

Need help setting up a high-converting campaign? Book a free marketing analysis.

Nick Dougan Nsue